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07 Aug

Lecture: “Gaming: Idea, Prototype and Marketing Concept”

August 7, 2017 @ 18:30 - 20:30

Do you own a Smartphone? Then you have most likely played one of its most addictive app games, Dots. Dots would become one of the msot popular mobile and iPhone games in the world in the year of its creation. How? Join us to meet the creator and co-founder of Dots, Patrick Moberg! Learn about what makes mobile games fun and engaging, and gain tips on how to make your own game ideas/applications unique, well-designed and flexible enough to work on different platforms. Moberg will also discuss interactive design, make suggestions on great game design techniques, as well as ways to understand market fators and how to create an efficient prototype.

But don’t worry – even if you’re not interested in desiging your own game/app, there is something for everyone at this lecture! Open to all!


Patrick Moberg is a designer, software developer, illustrator and early engineer at Vimeo. Now he is CCO at Dots, a company grown from an unknown mobile game prototype into a profitable, fifty person mobile game studio in the heart of New York City. The company is capitalizing with strategic marketing to establish its reputation as a ‘game for non-gamers’, and make more games like that. Dots typifies the ‘designification’ of mobile gaming to create something less like an arcade experience and more like objects representing a specific taste or sensibility. The studio’s catchy new tagline — ‘Play Beautifully’ — alludes toward its attempts to position its products not as games, but as an extension of a certain kind of lifestyle.

In an app universe where games burn brightly and then burn out, it’s looking like ‘Dots’ might actually had some longevity: 50 percent of people who had downloaded the game have played it at least once a week. The next game — ‘Two Dots’ — was launched in the summer of 2014. It achieved the #1 rank in 71 countries within the first 24 hours of its launch, making it the most-downloaded game for the entire month and one of the most popular games of 2014. This year in July, the company launched ‘Dots & Co’, which quickly became a ‘Top 5’ game in over 100 countries. With the launch of ‘Dots & Co’, the studio achieved 3-time back-to-back global hits.

Event Details

Date: August 7, 2017 @ 18:30 - 20:30
Time: 18:30 - 20:30
Venue: American Center in Moscow – U.S. Embassy I
Address: Novinsky Bulvar, 21
Organizer Name: American Center in Moscow