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17 Oct

Webcast: “Getting Your Name Out There: Branding and Marketing for Startups”

October 17, 2017 @ 18:00 - 19:30

Your startup may offer a great product or service, but if you can’t reach your target customer base, your startup is likely to fail. Effective branding and marketing is one of the many challenges early-stage startups face, largely due to limited resources and staff. To survive and thrive, you must learn how to overcome those limitations and get your name out there. So how does a startup do that? Where does a startup even start with branding and marketing? These topics and more will be covered by an expert panel of speakers in the October TechConnect: “Getting your Name Out There: Branding and Marketing for Startups.”

Join our interactive webchat on Tuesday, October 17 at 6:00 p.m. Moscow time to learn more about branding and marketing for your startup.

No matter where you are in your entrepreneurial journey, this TechConnect will give you advice and tips that will help you determine your next steps. A panel of experts will answer your questions live, discuss how startups can best brand themselves and market their goods and services, describe factors and challenges you should consider when marketing and branding your startup.

Steven Rodriguez focuses on building the Global Entrepreneurship Network’s (GEN) capacity to impact entrepreneurship ecosystems around the world. He helps foster community building through various programs and initiatives: Startup Compete, Startup Open, Startup Huddle and GEN Starters Club. By connecting community stakeholders to GEN initiatives, he seeks to ensure that community leaders are busy unleashing help foster entrepreneurship entrepreneurs around the world. Steven also helps with the Global Entrepreneurship Week (GEW) USA initiative, facilitating communication and collaboration amongst members.

Ray Sanchez is the managing partner and co-founder of Ghostlight Creative. He established Ghostlight in 2006 after starting his career with Creativa Inc., a brand management company and international full service boutique that managed brands such as Church’s Chicken and Gas Natural. He graduated with degrees in Advertising and Theater Arts from the University of Texas-El Paso.

Jane Sugiyama is the Marketing Specialist for the University of Michigan (U-M) Center for Entrepreneurship’s Technology Acceleration Programs. She also oversees the digital marketing and communications at U-M’s Mcity–a public-private partnership led by U-M to accelerate advanced mobility vehicles and technologies.

Event Details

Date: October 17, 2017 @ 18:00 - 19:30
Time: 18:00 - 19:30
Venue: American Center in Moscow
Address: Novinsky Bulvar, 21
Organizer Name: American Center in Moscow