Местоположение Москва, Новинский Бульвар, 21
Номер телефона +7 (495) 728-5243

Lecture: “Navigating the Architecture of Design Businesses”

Описание мероприятия

Natasha Jen, an award-winning designer, an educator, and a partner at Pentagram explains why and how designers should cooperate in the age of social media and individualism.

On the example of Pentagram Natasha will explain how cooperation helps increase income and create more ambitious projects. She will also talk about why traditional studios lose their clients and what independent designers may offer brands despite limited resources. The lecture is held for everyone who is interested in design, planning or running a business in creative industries or working directly with brands.

Speaker’s bio:
A three-time National Design Award nominee, Natasha’s work is recognized for its innovative use of graphic, verbal, digital, and spatial interventions that challenge conventional notions of media and cultural contexts. Her work is immediately recognizable, encompassing brand identity systems, packaging, exhibition design, digital interfaces, signage and wayfinding systems, print and architecture.
Her clients have included Google, Harvard Graduate School of Design, MIT Architecture, Metropolitan Museum, New York Botanical Garden, and many startups from tech to fashion. She has earned awards from every major design competition and has been profiled in publications including Wired, Fast Company, Fortune Magazine, Forbes, Wallpaper, Monocle, Kinfolk Magazine, Print Magazine and Creative Review. In 2014, Wired Magazine named her as one of nine “Designers Who Matter.” She has served as Board of Directors of the New York Chapter of the American Institute of Graphic Arts (AIGA) from 2014 to 2017. She also serves on the board of Storefront for Art and Architecture in New York. She teaches at School of Visual Arts and is a guest critic at Harvard Graduate School of Design, Yale University School of Art, Cooper Union, Rhode Island School of Design, and Maryland Institute College of Art.
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Москва, Новинский бульвар, 21


Американский центр в Москве

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